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    MKR GROUP
    Marketing // CASE STUDY

    MKR GROUP

    Transforming Eastern Canada's commercial and multi-unit real estate team with integrated systems and targeted buyer acquisition.

    CLIENT

    MKR Group Real Estate

    SERVICES
    • Web Architecture & Design
    • Education-First Content
    • Facebook & Meta Ads
    • Google Ads Optimization
    • Lead Routing & CRM Consulting
    STACK
    • Modern Web Framework
    • Meta Business Manager
    • Google Ads API
    • HighLevel / Spade Connect
    • Google Tag Manager
    RESULTS
    Eastern Canada Lead ROI4.8x
    Qualified Pipeline+175%
    Cost Per Lead-42%
    [ CHALLENGE ]// 01

    Commercial Deal Friction & Fragmented Investor Funnels

    MKR Group is a powerhouse real estate team specializing in multi-unit properties, commercial assets, and development land across Eastern Canada. Despite immense market expertise, their digital presence did not match their enterprise caliber, and lead acquisition was fragmented without an automated system to qualify and nurture prospective buyers.

    MKR GROUP interface preview
    [ DIRECTION ]// 02

    Education-First Positioning & Targeted Buyer Acquisition

    We built a robust digital solution centered around MKR's distinctive 'education-first' philosophy. We combined high-trust educational content that de-mystified multi-family investing with targeted regional paid media campaigns across Meta and Google Ads, laser-focused on qualified commercial investors and developers.

    Strategic Execution Pillars
    Web Architecture & Design
    Education-First Content
    Facebook & Meta Ads
    Google Ads Optimization
    Lead Routing & CRM Consulting
    [ BUILD ]// 03

    Automated Investor Routing & High-Converting Portfolio Portal

    Engineered an elegant web platform showcasing active portfolios, development assets, and investment resources. Connected inbound ad funnels to automated CRM workflows that immediately routed investor inquiries to key team leaders, resulting in unprecedented listing visibility and accelerated transaction velocity.

    4.8xEastern Canada Lead ROI
    +175%Qualified Pipeline
    -42%Cost Per Lead